1886 – 1920 : The firsts advertising of Coca Cola

The first add appear in the «  Atlanta newspaper » in 1886.

The aim of those add was to awareness the new brand and the product to the most of people.
To achieve, they have to used in their advertising different way.

In one hand, they used some specialize word to touch the public, they thing of different slogan like :

                “ Drink Coca Cola “

                “ Delicious and refreshing “ …

In an other hand we can see that, in this period, a lots of add use the picture of the woman. So, we thought of the reason of this one…
The woman is the house, so by those advertisings, women feel targeted by those one, so they would like to test it, and will buy Coca Cola and  bring it to their home. Allowing the whole family a taste of Coca Cola !

Coca Cola: The HistoRy

Created in 1887 in the USA, Coca Cola is a famous carbonated soft drink sold in more than 200 countries in the world. It is produced by the Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as coke (a registered trademark of the Coca-Cola Company in the United States since March 27, 1944). This company has also introduced other cola drinks under the Coke brand name as Coca-Cola Cherry, Coca Cola Zero.

The famous Coca Cola logo was created in 1885 by John Pemberton's bookkeeper Frank Mason Robinson. Coca-Cola has many competitors in the world such as Pepsi, Kola Real in south and central America or Breizh Coca in brittany in France. His advertising is mostly influenced by american culture. Finally, we can also see that Coca Cola is involved in many events in the world such as sport sponsorship and holiday campaigns. Now let us enjoy one of their beautiful advert.

See you next week!!!!