The first add appear in the « Atlanta newspaper » in 1886.
The aim of those add was to awareness the new brand and the product to the most of people.
To achieve, they have to used in their advertising different way.
To achieve, they have to used in their advertising different way.
In one hand, they used some specialize word to touch the public, they thing of different slogan like :
“ Drink Coca Cola “
“ Delicious and refreshing “ …
In an other hand we can see that, in this period, a lots of add use the picture of the woman. So, we thought of the reason of this one…
The woman is the house, so by those advertisings, women feel targeted by those one, so they would like to test it, and will buy Coca Cola and bring it to their home. Allowing the whole family a taste of Coca Cola !
The woman is the house, so by those advertisings, women feel targeted by those one, so they would like to test it, and will buy Coca Cola and bring it to their home. Allowing the whole family a taste of Coca Cola !
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