1930 : Coca Cola Santa

In the 1930's, Coca Cola thoughts of a big advertising's compaign.
In fact, a lot of people thought of Coca Cola to drink it during the summer, but, Coca Cola Company wanted people to know that their drink was just as good in the winter as in the heat of summer.
Well, they tought with Haddon Sundblom of the image of Santa !
They personalized it with the color of Coca Cola : the white and the red.
Nowdays, everybody think of Santa with the red clothes even if, in the origin of the history, they are green.
We can say that Coca Cola succeeded in thei campaign !

You can see here the first ad of Coca Cola Santa, wich was edit in 1931.

Some other one :

1949

The brand in the World

Today, we'll speak about Coca Cola in the world. 

As you can see, Coca-Cola is know and present all around the world. In each country, the avert reflect the culture of the country. For example, this pub of Coca-Cola in India in which they used indian, their music and son on:

Or this advert made in Algéria, the Ramadan day:

Hope you've also enjoy it, see you next week with a new article....!!!!

1886 – 1920 : The firsts advertising of Coca Cola

The first add appear in the «  Atlanta newspaper » in 1886.

The aim of those add was to awareness the new brand and the product to the most of people.
To achieve, they have to used in their advertising different way.

In one hand, they used some specialize word to touch the public, they thing of different slogan like :

                “ Drink Coca Cola “

                “ Delicious and refreshing “ …

In an other hand we can see that, in this period, a lots of add use the picture of the woman. So, we thought of the reason of this one…
The woman is the house, so by those advertisings, women feel targeted by those one, so they would like to test it, and will buy Coca Cola and  bring it to their home. Allowing the whole family a taste of Coca Cola !

Coca Cola: The HistoRy

Created in 1887 in the USA, Coca Cola is a famous carbonated soft drink sold in more than 200 countries in the world. It is produced by the Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as coke (a registered trademark of the Coca-Cola Company in the United States since March 27, 1944). This company has also introduced other cola drinks under the Coke brand name as Coca-Cola Cherry, Coca Cola Zero.

The famous Coca Cola logo was created in 1885 by John Pemberton's bookkeeper Frank Mason Robinson. Coca-Cola has many competitors in the world such as Pepsi, Kola Real in south and central America or Breizh Coca in brittany in France. His advertising is mostly influenced by american culture. Finally, we can also see that Coca Cola is involved in many events in the world such as sport sponsorship and holiday campaigns. Now let us enjoy one of their beautiful advert.

See you next week!!!!